User interfaces of the future are going to be integrated with the physical world. By pulling the experience away from screens, design is providing users with a more natural and human way of communicating with devices. Soon, We'll all find it common to talk to our devices as if they are our own personal assistants.

Design as a Practice

UI - Function

UI - Function

Usability - Action

Usability - Action

UXD - Emotion

UXD - Emotion

Enhance user Satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product. User experience design includes elements of interaction design, visual design, information architecture, user research, and other disciplines, and is concerned with all facts of the overall experience delivered to users. And thats why we say "Design is a CRAFT"

  • Identify the problem

  • Iterate design ideas

  • Measure achievements

Design is a Craft


Design solves a problem. In order to provide a solution, you first need to understand the problem.

User eXperience

Research is the basic key step to design user experience. It took a few seconds to draw it, but it took years to learn how to draw


UI definition of required feature. Design team drives this activity which is based on the last two stages of the process.


Now you have finalized layout and flow of the required interface with you, the next step is to work on final graphics.

Design Phase

Since technical people participate in early stages of the process, they can start implementation while Design phase is in progress.


When product features are Implemented, the end products is evaluated based on few factors

Core Capability

Business design

Strategy and business models for a new era.

Communication design

Creative ways of reaching audiences.

Future design

What do possible realities mean for your business?

Organization design

Cultural transformation that starts with the individual.

Product and Service design

Best-in-class customer experience.

Zero UI

Input information by means of voice, gestures, and touch.